Monday, 18 March 2013 20:38
Successful Predictive Models for Sales and Marketing
To get the most out of their predictive analytics implementation, sales and marketing departments should follow certain key steps:
Understanding the Business Need
It is crucial to identify the drivers behind the predictive analytics project in the early planning stages. Once an organization defines what new information it is trying to uncover, what new facts it wants to learn, or what business initiative it wants to enhance, it can build models and deploy results accordingly.
Published in
Holzer & Associates Blog
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